Another Victim of the BP Oil Leak

The ongoing BP oil leak has many victims—the hundreds of dead animals, the lost of business for the already hard-hit Gulf Coast, the destroyed and polluted beaches, the devastating environmental toll. Add to the list BP gas station owners.

BP sold off its retail gas business, which means the people who own the 13,000 BP gas stations are generally independent franchisees. So the calls for BP boycotts and demonstrations outside of BP gas stations are misguided and end up hurting independent business owners who are locked into contacts with BP. Besides, as Consumerist points out when you choose another gas station over BP you may be giving your money to a wholly-owned BP subsidiary.

But what to do to show your disgust? It’s difficult as a consumer to take an action that will have an impact on the evils of the corporation and not the employees who are likely getting screwed over already. A single person’s boycott is just a drop in the bucket (I refuse to shop at both Wal-Mart and American Apparel because of their business practices as I’m sure many people do—yet not enough to make a noticeable difference in their bottom line).

A huge shift in public sentiment however (like seeing constant footage of spewing oil and sad dying animals) tends to motivate a more urgent need to take action. It’s a difficult line to toe, by no means should we sit idly by when corporations make huge mistakes and act poorly. Consumer boycotts sometimes do make a huge difference and force corporations into action. And voting with your wallet is often the best and easiest way to make an impact to a company, but we’d all be wise to use a more thoughtful approach to who is going to be most impacted by our actions and what better ways there might be.

This kind of limited thinking can be found at work in overtly brainless ways like boycotting Arizona Iced Tea (which is produced in New York) over Arizona’s eff-ed up immigration law. Or in misplaced good intentions like Michael Moore’s approach to shaming corporate criminals and fat cats.

The cornering and public/on camera dressing down of men like GM’s CEO Roger Smith would provide audiences with satisfying schadenfreude. Instead too often Moore goes for the easy showiness of storming the security guards at corporate headquarters (blue collar working dudes) These guys would probably be on his side of the issues, but a job’s a job and they don’t want to lose theirs so they follow orders and turn Mike and his cameras away and look like the bad guys while the criminals never have to leave their offices. Not that mid or entry level employees at evil places are without responsibility, it does raise questions about personal integrity, choices, and selling out, but these days it’s difficult to criticize someone who likely is grateful to have a job at all.

But like the ending to most of Moore’s movies, I don’t have the answer. Doing nothing isn’t good advice, boycotting BP and putting more small business owners out of work will hurt the wrong people, and pressuring law makers to regulate and penalize companies like BP seems like the best if not most frustrating means of action. That, and giving time and money to companies who are doing good and demanding more transparency and asking the right questions about the places you spend your money are probably the best actions we can take.